Ensemble to launches brand new Prêt store: ONE by Ensemble

Ensemble, one of Pakistan’s leading fashion and lifestyle brands, is set to introduce its new and separately branded store ONE by Ensemble on 23^rd April 2012. Situated within the
Dolmen City Mall, Clifton, Karachi, the Ensemble family’s latest endeavour has been inspired by the international trend of making high end fashion affordable and high street retail friendly.

Indeed the concept of the store was first manifest is the clothing line they launched by the same name which retailed high end design within a more accessible price bracket. It was the success of this line that led to the now stand alone store which houses their own line and designer prêt collections all under PKR 10,000.

ONE by Ensemble includes collections from Sania Maskatiya, Nomi Ansari, Maheen Karim, Mahin Hussain, Deepak Perwani, Nida Azwer, Ammar Belal, Umar Sayeed, Slate by Faiza Samee, Ritu Kumar, Pencil Sketch and Muse. The store will also retail Luscious Cosmetics and footwear by Zahra Habib.

Indeed Ensemble is often regarded as a pioneering force within the industry. They were the first to bring seasonal fashion shows to Pakistan and the first multi-brand store to host its own shows. It was at Ensemble’s Spring/Summer showcase was held in 2008 where Umar Sayeed, Sadaf Malaterre and Kamiar Rokni took to the ramp for the first time ever and where Nilofer Shahid also showcased her debut Prêt collection. This was subsequently followed by a Fall/Winter fashion show the same year where the iconic Bunto Kazmi showcased her Prêt collection for the first time in her career and young designer Adnan Pardesy debuted.  ONE by Ensemble comes as a natural extension to this pioneering history and will be launching on the 23^rd of April in Karachi at Dolmen City Mall.

For further information on ONE by Ensemble visit the new Facebook page:

www.facebook.com/ONEbyEnsemble